There are many factors that affect your sender reputation. Some of these factors are difficult to control, such as the percentage of people who open your emails. Other factors, however, are in your control.
One of the most important factors in determining your sender reputation is your hard bounce rate. A hard bounce occurs when an email is sent to an invalid email address and is returned to the sender. The higher your hard bounce rate, the worse your sender reputation will be.
In this post, we’ll explain how to verify email lists to improve your sender reputation and increase your email deliverability.
What is sender reputation?
Your sender reputation is a score that ISPs assign to your outbound email. It’s based on how recipients interact with your emails and how you manage your email program.
A high sender reputation is crucial to getting your emails delivered to your recipients’ inboxes. And a low sender reputation can lead to your emails being filtered, blocked, or sent to the spam folder.
There are many factors that can impact your sender reputation, but the quality of your email list is one of the most important. A clean, verified list can help you improve your sender reputation and get more of your emails delivered.
How sender reputation is calculated
Sender reputation is a score that email service providers use to determine whether or not your emails should be delivered to the inbox.
A high sender reputation means your emails are more likely to be delivered to the inbox, while a low sender reputation means your emails are more likely to be delivered to the spam folder.
There are many factors that go into calculating your sender reputation, including things like your bounce rate, spam complaint rate, and engagement rate. But one of the most important factors is your email list quality.
If you’re sending emails to a list of people who have never heard of you, your sender reputation is going to suffer. But if you’re sending emails to a list of people who have opted in to receive your emails, your sender reputation is going to be much higher.
What are the benefits of a good sender reputation?
The benefits of a good sender reputation are pretty clear. Just like a good personal reputation can lead to more success and opportunity, a good sender reputation can lead to more opens, clicks, and conversions.
Here are some of the key benefits of a good sender reputation:
• More inbox placement: Email service providers (ESPs) like Gmail, Yahoo, and Outlook use sender reputation to determine where your emails land. A good sender reputation can help you land in the inbox, while a poor reputation can lead to your emails being sent to the spam folder.
• Higher open rates: When your emails land in the inbox, they’re more likely to be opened. Higher open rates can lead to more clicks, conversions, and revenue.
• Better deliverability: A good sender reputation can improve your overall deliverability, which is the percentage of emails that actually make it to the inbox. Higher deliverability can lead to more engagement and revenue from your email marketing.
• Improved ROI: All of these benefits add up to one thing — improved ROI. A good sender reputation can help you get more out of your email marketing, leading to higher revenue and profits.
In short, a good sender reputation is key to email marketing success. And one of the best ways to improve your reputation is to use a verified email list.
How to maintain a good sender reputation
Since sender reputation is such an important factor in your email deliverability, it’s something you should be monitoring and managing on a regular basis.
Here are some best practices for maintaining a good sender reputation:
• Send relevant content to people who have opted in to receive your emails.
• Use a double opt-in process to make sure new subscribers really want to hear from you.
• Keep your email list clean and up to date.
• Remove hard bounces from your list immediately.
• Monitor your email engagement rates and take action to re-engage inactive subscribers.
• Use a consistent “from” name and email address.
• Set clear expectations with your subscribers about the type and frequency of emails you’ll be sending them.
• Use a professional email marketing platform with a good reputation.
How verified lists improve sender reputation
Email service providers (ESPs) use a variety of factors to determine your sender reputation. This is a score that indicates how trustworthy you are as a sender. If you have a high sender reputation, your emails are more likely to land in the inbox. If your reputation is low, your emails may be sent to the spam folder.
One of the most important factors that ESPs use to determine your sender reputation is your bounce rate. This is the percentage of emails you send that are returned to you because they could not be delivered.
When you use a verified list, you can be confident that the email addresses on that list are valid and up-to-date. This helps you keep your bounce rate low, which in turn can help you improve your sender reputation.
The bottom line
The success of your email marketing campaigns depends on your sender reputation. If your sender reputation is poor, your emails are more likely to end up in the spam folder and less likely to be opened by your recipients. That’s true for marketing emails and for cold email too.
One of the best ways to improve your sender reputation is to use a verified email list. Verified email lists are more accurate and up-to-date, which means your emails are more likely to be delivered to the inbox and opened by your recipients.
In addition, using a verified email list can also improve your email marketing ROI. When you send emails to people who have opted in to receive them, you are more likely to see higher engagement rates and conversions.
Conclusion
The email addresses you send to will be active, so they’re far more likely to engage with your content. This can take the form of opening your email, clicking on links, and converting.
As a result, email platforms like Gmail, Yahoo, and Outlook will see that your emails are getting engagement, and they’ll be more likely to deliver your emails to the inboxes of your recipients.